If you are a digital marketing agency that has found a niche in a small city, there are several ways to create a client base in that area. Sure, you can always buy b2b leads, but there are other ways. One great way is to have an office near the airport as well as a place where commuters to the downtown area can walk. This way you’ll get clients flying in from out of the city every day and from out of the area daily. This can mean many more clients than you could ever possibly handle.
Another great way to find clients is to market your services to the people who commute into the area daily. People who commute to work in digital media areas and you can capitalize on this by finding clients who commute daily into the city. Often when I Find Clients for Digital Marketing agencies I’ll find clients talking to other clients in the same office. It’s a quick way to make new business!
Finding Potential Clients: Online Versus Local
This technique also works when you’re trying to find clients who are searching for digital marketing services in your area. Sometimes I’ll find clients online and other times I’ll contact people in my neighborhood. When you do this you get an inside look at what the competition is doing and how you can better serve the client. This can be very helpful as the competition can become fierce.
A final way I use for b2b lead generation is to talk to the head honchos at local businesses. If you have an existing client, I might suggest that they let you promote their business in return for your promoting theirs. You might be surprised at how often I can convince a local business owner to let me promote their business for them. Some of the best digital marketing opportunities I’ve had have come from relationships like this.
How do you find clients? There are a few different ways you can find clients. I have had the most success when I actively pursue leads and work with those I already have clients. That being said, you can always use referrals when you have an existing client. However, if you’re trying to build a network and aren’t having any luck, I recommend trying to drive leads to you.
Where should you start? I would suggest that you start by focusing on the area that interests you the most. And I recommend using business emails. It is an obvious channel, but rather effective. You can use tools like Folderly to get the most from email marketing. I always love to start with my core area because I have a background in it. If you don’t know where to start, I recommend looking into digital marketing agencies. Many digital marketing agencies will handle all of your leads and help grow your business. However, you’ll often pay a bit more for the service.
Finding Leads: Marketing Strategies for Health Care Professionals
So what type of clients do you find when you’re actively seeking leads? The most common type of clients I have is healthcare professionals. However, there are other industries (such as financial or legal services) that are growing and need more qualified personnel to represent their company and help grow their business. Whatever you choose to focus your business on, I encourage you to consider what type of campaign you could develop to find clients.
